Here is the link to my ad for advertising and the internet: http://espn.go.com/
ESPN is a sports website which has many different ads each day. Besides all of the sports scores and news, ESPN has ads for movies such ass "Jackass 3D," which was being advertised today when i visited the website.
This ad is catchy because it is at the top of the website and is short, but gets straight to the point. It reads, "Jackass 3D experience it in realD 3D and digital 3D, in theaters October 15." This claim is that the movie is coming out on October 15 and that you will be able to watch it in 3D. This claim is believable because it is easily accepted as true and from experience everyone will believe when a movie will be released when an opening date is set, and people make plans to go see the movie. Whether a movie is advertised on the internet, television, or a billboard, they always catch the eye because it is a source of entertainment, which is very intriguing.
Although sports and people going funny things with different sports go together, I feel like your advertisement would go together with the section in the book that states that people 'accept a claim in a media outlet that is reliable'. ESPN seems like a very reliable media outlet, and thus, when it displays ads for a movie that is related to sports or people doing funny things with sports, the website is still posting semi-relatable and reliable sports information. I also liked your explanation of the advertisement as a whole – it was really in depth and you wrote about the ad, like why it was catchy and where it was placed on the website which shows as to why the ad may be more effective than others and how many ads get the reader’s attention.
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